Overview: After reviewing a synopsis of a digital advertising campaign, you will
Overview: After reviewing a synopsis of a digital advertising campaign, you will summarize the goals, execution, and results of the campaign. Prompt: Select one of the campaigns below and address the following topics: Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on? Solution: What was the solution? Audience: Who was the target audience? What channels were used in the campaign? Media Plan: Work backwards to deconstruct the brand’s media plan. What types of content were used in the campaign? Results/KPIs: What KPIs were used to measure success? What were the results of the campaign? Recommendations: How could they improve or extend the campaign further? Campaign Options: Choose one of the campaigns listed below. GE Unimpossible Missions GE Embarks on “Unimpossible Missions” Like Saving a Snowball in Hell GE launches Unimpossible Mission campaign to highlight its impressive tech Taco Bell Taco Bell’s Content-First Ad Approach Taco Bell Takes Early Adopter Approach to Digital to Drive Sales

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