-determine consumer behavior towards your product as compared to their current b
-determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic. -Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product meet? Explain. Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.

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