1)This paper covers knowledge points about Strategic Marketing. Please choose the task only if you know this area. 2)Please carefully read the Paper Requirement Document then answer all 2 questions (Limit of 4000 words). 3)To accomplish this paper, make sure you have log in the Marketplace Simulation website to find the details about this simulation (find the website and password in the attached document named ‘Marketplace Simulation Information’). You will also need to read through all the briefing related to the Marketplace simulation (7 quarters in total). 4)Key information you will need to answer Part 1 is given in the attached document named ‘Marketplace Simulation Information’. You will need to read rough the website and briefings in order to answer Part 2. 5)Please only use journal articles as the sources for citations and references (within last 15 years), use Harvard Style. 6)These report will submit to 'Turnitin', so please very carefully with the plagiarism issue. 7)Feel free to contact me via messages if you need more information or clarifications.